As with the rest of the service offering, product design must be customer- oriented. [ITIL® v3 Foundation Notes] The Service Design lifecycle stage is an important area as the design is often accountable for the success or failure of the services. Service development is the end-to-end process of developing and launching a new service to be sold to customers. In addition, it includes the concept of Service Design Package or SDP. Organizations need to consider a service design strategy and train employees on acceptable behaviors to deliver consistent customer service experiences. Service design utilizes various elements which can be broadly grouped into structural and managerial. Creating beautiful design is about more than inspiration or a great idea, it’s about understanding the fundamentals of the subject. This lesson covers the key concepts related to service design. Although it’s possible to spend years studying the nuances of design and the many varying takes on how to be successful at it, there are a handful, or two, of basic elements that every designer should know before beginning any project. Servicescape is defined as the physical environment where a service can take place. Organizations that aim to improve services through the effective application of service management principles and a service lifecycle approach. Examples include houses, automobiles, computers, books, hotel soap and shampoo, and food. Service companies can implement a service design process that involves planning and reviewing the types of services it provides and analyzing how to better meet the needs of its customers. ITIL Service Design is relevant to organizations involved in the development, delivery or support of services, including: Service providers, both internal and external. It helps to analyze and identify the impact of a good environment on the service-based industry. There is a well-developed method for ensuring that product design matches customer needs, called Quality Function Deployment (QFD), or more popularly, the House of Quality Identify the components of Service Design Package. This typically includes market research, service strategy, customer experience, marketing, operations and launch of a new service.The following are common elements of service development. After completing this lesson, you will be able to: List the 4 P’s of service design. Servicescape deals in the settings where a service is consumed or delivered and the place where both the company and customer interactions with each other. Service design is a process where designers create sustainable solutions and optimal experiences for both customers in unique contexts and any service providers involved. ABOUT ELEMENTS OF DESIGN. Lesson Objectives. 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